Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Also Revel’s Facebook page bears their brand new slogan: Gamblers Wanted
It’s the first good news since Atlantic City’s newest casino exposed: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements everywhere within Revel Casino-Hotel.
New Campaign Working
With its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive right on the front of this casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is out with all the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.
Revel’s revenues for July were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.
‘we think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is wanting more gamblers; the figures for each of the gambling that is beleaguered’s casinos more chilli slot machine wins continued to freefall, with a nearly 4 percent drop in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The actual only real other casinos that showed gains besides Revel had been Borgata, up 19 percent, and Resorts Casino Hotel, having a 6 per cent jump when compared with last 12 months.
Holiday Helpers
Helping the July figures, apparently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they state 7 percent more visitors stopped at the information facilities that surround the Atlantic City Convention and Visitors Authority.
And despite the phone call for those willing to wager, it would appear that at last Atlantic City’s efforts to mimic just what has struggled to obtain years in vegas namely, non-gaming draws like headliners, retail and fancy restaurants may be working; a performance that is sold-out pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist task.
‘There is no question that special events in Atlantic City are a major draw for tourists,’ stated Jeffrey Vasser, president of the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in convention ancillary spending into the coffers of hotels, gambling enterprises and retail.
Of course, while one good month is nice, for a property like Revel which has been plagued with bad figures since it opened just 15 months ago, an ongoing winning streak will probably be essential to convince investors that the worst is finished. To that end, Hartmann says there could be more of the promotions that are incredibly creative after Labor Day.
‘We’re reasonably confident that we can keep industry share numbers,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new interim that is( CEO in Hartmann. He says the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ sort of property.
‘Our company is profoundly grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons using the name that is same took home $1 million following an Ohio casino mistake
As soon as the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a Saturday evening, the home was packed. The drawing was televised and plenty of local news were on hand to catch a glimpse of the champion. The announcer drew the winning title and said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Profit! No, Wait, YOU Win!
It absolutely was the moment of a lifetime for Kevin Lewis, who was in attendance that night. He had been there with his fiancée, and the two began to celebrate, gathering the giant check and accepting the adulations of the adoring crowd.
And that’s about when the casino discovered they had a major problem on their fingers.
Kevin Lewis, as it turns out, isn’t precisely a name that is rare. And while one Kevin Lewis was in the audience during the casino, another one had been watching on television, waiting to see if he’d win the drawing. And as it turned out, it absolutely was the Kevin Lewis at home whom was the real winner not the one at the casino.
Once the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were definitely plenty of solutions to them: only the winner that is rightful’ the money, and lots of such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or nothing at all.
But the Horseshoe made a decision to take another approach. Rather than result in the males concern yourself with which one would ultimately get the prize, they just awarded two million dollar rewards alternatively: one to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino manager that is general Kline in a statement. ‘So in line with our commitment to do the thing that is right our guests, Horseshoe awarded a $1 million prize to each for the guys.’
The ‘correct’ Kevin Lewis hasn’t had much remark on the problem, and their prize money was never ever actually in question. However the Lewis who showed up at the casino that night is grateful that luck ended up being on his part.
‘When I heard my title we stated, ‘God finally provided me with a win that is big» Lewis told local television station WCPO. He later attributed his win to simply ‘being in the right place at the right time.’
Six Degrees of Separation
Incredibly, the two champions have complete lot in accordance. Not merely do they share a name and play at the exact same casino, however they both live within the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the principle reasons for a casino being so generous in a situation such as this 1 is certainly to generate the right PR, and the Horseshoe is the big winner on that account. On social networking web sites like Facebook, the Horseshoe’s page is inundated with messages praising their choice, with most clients seeing it as a classy move by way of a business that ended up being under no obligation to give away the excess money.
Caesars Entertainment Misses A place in Macau
There will not be any Caesars Entertainment casinos in Macau
The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the year.
The big questions is, why?
No License to Deal
it might revolve around Caesars’ ability to secure a gaming license; or absence thereof.
The casino giant purchased the course area back in 2007, for $578 million, then called the Macau Golf program, expecting to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the past decade. Nevertheless, it was maybe not to be, and in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and another these are typically still having to pay for. Caesars ended up being also provided a Wynn Resorts sub-concession back in 2006, but nixed the ability; a move which was obviously a bad one looking back, Loveman admits.
The problem is based on the fact that the Macau federal government has cut off issuing any additional video gaming licenses beyond the prevailing six concessions and sub-concessions, so Caesars sort of shot by themselves within the base by not using the Wynn deal once they could. Never having themselves submitted a credit card applicatoin back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time does not have any 2nd opportunity to enter the most profitable gambling region in the world now; an unfortunate reality for a company that holds the greatest long-term debt load of any casino conglomerate nowadays: a whopping $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite some time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las vegas, nevada six times over. And just because the start of 2013, Macau has shown a rise of 16 percent over a year ago.
Internal Rebranding
Caesars is busy doing some major internal company reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming business (the company’s WSOP-branded on line poker is next in line to introduce in Nevada) and a well planned Baltimore casino right into a separate company that are going to be majority-owned by the moms and dad.
Clearly, buying and offering property for a profit is also not one of Caesars’ most readily useful decision-making abilities either; the business took a $101 million write-down on the land, which they had named Caesars Golf, if they use it the market this past year, and even that leaves them $40 million at a negative balance, by our calculations, after the sale. Caesars says they expect to the anticipated $420 million in proceeds through the sale to pay their debt down.
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