Dating software Lulu’s controversial man reviews are not any more

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When Lulu launched over 2 yrs ago, its approach to mobile dating raised lots of eyebrows. In the place of linking girls with eligible dudes nearby, the software allow them to share anonymous reviews of males they knew, filled with hashtags like «#LifeOfTheParty, » «#TallDarkAndHandsome» and «#PlaysDigeridoo. » Some enjoyed it. Some had been mortified. Nevertheless others wondered exactly what the solution could mean money for hard times of dating. The clear answer: apparently not much, because Lulu even as we knew its dead. A couple of days ago, the organization quietly replaced its initial software with a brand new version that cut fully out all those juicy reviews in support of a more generic — and extremely familiar — dating experience.

The updated software program is reside in both Apple’s App shop in addition to Bing Enjoy Store, but its current site nevertheless means the old, review-heavy variation. It is only when pay a visit to brand brand new. Onlulu.com that you will get a sense of the business’s brand brand new objective. And much more importantly, users are pretty pissed down too:

No wonder they are miffed. State what you should concerning the value of anonymous reviews; Old Lulu ended up being a platform based more on information than action. You went there to see if that man you simply came across had been a creep, not to ever hit up a discussion or send emoji ( you could in the event that you actually felt enjoy it). The brand new, neutered Lulu pegs it self being a «fresh solution to satisfy brand brand new individuals, » permitting users see other people they will have crossed paths with while traipsing around within the real life. The one thing becomes apparent after perhaps the briefest minute invested poking around in a choice of the software or perhaps the brand brand brand new Lulu site, though: they may be both carbon copies of UK dating app/site Badoo. In reality, Lulu did not also take care to scrub the Badoo logos from the images plastered to their «new» web web web site:

Now, before anybody cries foul (or copyright infringement), realize that Badoo has a white-label system that enables other businesses to construct solutions along with its sizeable social networking, and people businesses appear to be in a position to just swap away logos when they feel just like it. Lulu is not alone, either. Start thinking about Blendr, the application also known as Grindr’s counterpart for right people. Total Badoo clone. And don’t forget Hot or Not, among the best/worst methods to spend your time within the early 2000s? It is goddamn Badoo once again! We’ve reached off to both Lulu and Badoo in hopes of clearing within the precise nature of these relationship, but neither reacted yet (and we also’re pretty sure it is a white-label deal anyhow).

At the least, brand brand New Lulu/Badoo will pay only a little lip solution into the concept of dating cleverness by revealing a ratio of just how many times an individual has been liked versus disliked. Nevertheless, the snarky, valuable and sometimes upsetting initial happens to be changed by having a toothless impostor that mashes up features from competing solutions.

It is not clear why Lulu took such a extreme jump, but we could risk several guesses. The one-sided nature of Old Lulu intended mostly ladies extracted value from the solution; they’d get juicy tips about all of the little items that did or did not make a man dateable. Obviously, being some guy in the other end could possibly be tricky, particularly if you got tagged having a sequence of less-than-stellar reviews.

This experiential disconnect resulted in plenty of debates — often exactly how the application could transform the conventions of contemporary dating — that did not result in the procedure for building a practical company any easier. The revamp equals the playing industry in that men and women may use the solution, but guy — if Lulu had been interested in a competitive benefit, literally switching their item right into a carbon content of numerous other people had not been the best way to take action.

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